COCKTAIL BOX MOLINARI
Social Activation
Client: Molinari
Everyone knows Molinari as a typically Italian product with a great heritage, which has its most iconic representation in the traditional ways of consumption. However, many don't know that Molinari can also give a great twist to cocktails, even the ones you prepare at home.
DON'T TAP AND DRIVE
Social Activation
Client: Ford
A street safe social campaign that refers to the single gesture that millions of people do every day: tapping on the touch screen. The on air campaign includes the publishing of three pictures of a zebra crossing on the road.
Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example.
THE NEW FACE OF FORD SERVICE
OOH and Radio Campaign
Client: Ford
The goal of the creativity was to communicate with a completely new approach, the premium Ford Service experience consisting of exclusive and innovative services without references to positioning or commercial offers and, above all, technologies, without using the typical automotive language. The campaign was conveyed by an unconventional media strategy that has positioned Ford Service where its target spends most of their daily lives: in airports, railway stations, in subways and in shopping centers. All this to achieve an even higher goal: dematerialize assistance and restore value to time, the most precious asset for the customer.
LE COSTANTINE
Website and Social Content
Client: Fondazione Le Costantine
Fondazione Le Costantine is an authentic natural paradise located in the heart of Salento. In a distant placefrom the city, a strong group of women promote artisanal production, biodynamic agriculture, training and hospitality as tools for autonomy and emancipation.
